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Thunderbird's tradition of excellence continues to be the hallmark of each Formula
powerboat. Victor B. Porter had been producing powerboats for almost twenty years
when he and other family members acquired Thunderbird in 1976. Over the past twenty-five
years the Porter family has concentrated on producing the highest quality product
possible, complemented fully by responsive, customer-oriented service.
The second generation of Porters now leads the company as strongly committed owner/managers.
President Scott Porter along with three brothers and a sister fill executive positions
and work together to continually improve Formula powerboats. Vic Porter serves as
Chairman.
The Porter family shares many happy memories of boating together over the years.
They know that well-thought-out, top-quality features and construction make all
the difference in boating enjoyment. Personal satisfaction for each owner of a prestigious
Formula powerboat continues to be the Porter family goal.
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Thunderbird maintains the highest manufacturing standards for you.
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The Thunderbird manufacturing facility was designed specifically for the production
of Formula powerboats.
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A recent addition of 143,500 square feet accommodates expanded production and development
of larger powerboats.
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Adapting advancing technology as it becomes available ensures superior quality far
into the future.
- Plant design and individual working conditions make it easy for employees to do
their job right every time.
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Dynamic employee programs result in progressively higher levels of Formula owner
satisfaction.
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Volunteer Employee Involvement and Self-Directed Work Teams generate continual product
improvement.
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Employees concentrate on improving efficiency and overall quality as a team.
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Formula owners appreciate this built-in reliability every time they boat.
- An on-site training program, C.O.R.E. (Champions of Reaching Excellence), expands
and sharpens Formula employees’ personal and professional developmental skills.
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Formula Reliability Centers deliver superior service to Formula owners.
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As Formula dealers are well informed regarding product knowledge, you can rely on
them to provide expert technical and mechanical service.
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Ready availability of parts keeps Formula boaters on the water.
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Dealers receive timely Thunderbird product updates and are assigned a Technical
Assistance representative at the plant to answer their questions.
- Formula works with your dealership to ensure that you receive expert service quickly.
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Formula Guard, our Five-Year Limited Protection Plan, guarantees long term satisfaction.
- Each Formula is protected by a combination of original manufacturers' warranties
and supplemental product protection, which provides comprehensive coverage for a
minimum of five years from the boat's original purchase date. In general, Formula
and the boat's major component manufacturers (engines, transmissions, generator)
administer warranty for the first year of ownership. Thereafter, a supplemental
product protection plan - Formula Guard - takes over, providing extended coverage
for many factory-installed accessories and components, including the major items
noted above.
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Certification by the National Marine Manufacturers Association improves your safety
on the water.
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As a charter member of the NMMA, Thunderbird continues to commit to product integrity.
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Your safety as a Formula owner is of primary importance to Thunderbird.
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Official NMMA certification is displayed in each Formula.
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All Formulas meet or exceed Association safety-based certification.
- Other manufacturers may indicate membership, yet not qualify all their boats for
certification.
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Formula designer John Adams creates artistry that works.
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For the past thirty years Adams has been designing Formulas with sleek, distinctive
styling that blends form and function to perfection.
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Adams keeps Formula on the cutting edge of technical expertise.
- Beautifully styled Sun Sports and Super Sports are the number one choice in dayboating.
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