NMMA Announces 2008 CSI Award Recipients

CHICAGO, July 14, 2008---The National Marine Manufacturers Association (NMMA) today announced recipients of the annual 2008 Marine Industry CSI Awards. A total of 73 boat and engine manufacturers were recognized for excellence in customer satisfaction, as part of NMMA’s Customer Satisfaction Index (CSI) program.

Award recipients will be formally acknowledged during the annual Industry Awards Breakfast at the 2008 International BoatBuilders' Exhibition and Conference (IBEX), taking place October 6-8 at the Miami Beach Convention Center.

The Marine Industry CSI Awards program honors participating companies actively measuring customer satisfaction to pursue continuous improvement. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by consumers purchasing a new boat or engine during the period between April 1, 2007 and March 31, 2008. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, more than 66,000 consumer responses were collected.

"It is a pleasure to recognize the recipients of this year's Marine Industry CSI Awards," says NMMA president Thom Dammrich. "These seventy-three companies have made a solid, long-term commitment to continuously improve quality and customer satisfaction—steps that are sure to pay dividends not only for award recipients, but for our entire industry."