Your formula boat, customized to match your dreams
Offering Personal Choice
At Formula, we recognize that as times and technology advance, customers have come to expect flexibility and customization in every aspect of their lives. They want their experience to be exactly as they dream it. While many companies cannot handle personalization to meet this changing marketplace, we have dynamically altered our manufacturing process to address this demand and make dream boats happen. Only at Formula is it all about choice, individuality and personalization. FormulaFlex™ is a recently developed program by Formula Boats that offers individual personalization in key areas such as graphics, upholstery and electronics. FormulaFlex changes are all available at no cost to the customer, and if something is desired beyond those offerings, FormulaFlex MyWay™ allows for further upgrades.
Formula graphics are created using a multi-stage process applying premium Axalta™ ChromaPremier® base-coat and Imron® Elite clearcoat, keeping your graphic vivid, bright and beautiful year after year. Only Formula’s signature process creates brilliantly deep Metallic graphics, impossible with gelcoat or Imron paint alone. A wide variety of color/graphic combinations includes Standard, Flagship, Fusion and FX designs. And, only at Formula can you express your personal taste with FormulaFlex™ – select the exterior graphic you like with any combination of more than 30 basecoat colors.
FormulaFlex MyWay™ offers virtually endless possibilities, matching any of the 1,867 solid colors in the Pantone Matching System® or any of the thousands of colors from the major worldwide automotive manufacturers. With all these choices, your Formula is sure to be spectacular!
This customer had gotten a new custom graphic on the outboard engines to match the theme of the actual boat paint job.
This customer had gotten a custom paint job with a blue theme that nearly matches the water below it.
This customer had gotten a custom paint job with a purple hull and yellow accents to show their love for a certain sports team.
This customer had gotten a custom paint job with a complete black hull with tan accents on the boat and even the upholstery, which is a change from the standard white boats usually get.
This customer had gotten a new custom graphic on the outboard engines to match the colors of the boat lights to create an iridescent effect.
This customer had gotten a custom paint job without the standard finishing paint, instead choosing to stop at just the gel coat!
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upholstery & cabin dÉcor
FormulaFlex also allows you to mix and match upholstery base, accent and piping colors to your individual preference for a completely one-of-a-kind look. Formula doesn’t stop there. Offerings in the cabin are also interchangeable. With a wide range of cabin materials and surfaces, any cabin can be smartly personalized, from bedspread, pillow and drapery fabrics to cabinetry and Corian® offerings.
FormulaFlex MyWay gives additional options to discerning customers regarding their cockpit upholstery and cabin décor. Customers can work with Formula’s upholstery design specialist on custom renderings when selecting unique color combinations for their cockpit. Formula has an extensive library of vinyl colors for the customer to select from. MyWay in the cabin allows for approved material upgrades and additional cabin changes through working with MyWay specialists.
The same customer who requested a gel-coat for the hull also had all appliances covered in the same gel-coat, including the wet bar countertop.
The same customer who requested a gel-coat for the hull also had the floors colored a beautiful tan, as opposed to the standard grey flooring.
The same customer who requested a gel-coat for the hull also had all appliances covered in the same gel-coat.
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electronics & helm layout
The FormulaFlex program now also lets the customer personalize electronics and helm layout. Customers can optimize their dash panel gauges and electronics layout according to their personal preferences. A dash panel specialist will generate a personalized layout for customer approval, which is then cut in-house on CNC routers. FormulaFlex MyWay allows for customers to request special electronics options not regularly offered by Formula, and the Formula electronics engineer works personally with the customer on approved upgrades specific to their boat
FormulaFlex rewards those with creative imagination and a perceptive eye while MyWay™ upgrades put them further in the designer’s seat!
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