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Family enjoying a 270 Bowrider.

FormulaFlex Program


Formulaflex Program Offers Personal Choice

Formulaflex is a recently developed program by Formula Boats that offers individual personalization in key areas such as graphics, upholstery and electronics. FormulaFlex changes are all available at no cost to the customer, and if something is desired beyond those offering, FormulaFlex MyWay allows for further.

Family enjoying a 270 Bowrider.
Custom designed formula in blue Custom designed formula in red and white

Flexibility & Customization

Formula Flex logoAt Formula, we recognize that as times and technology advance, customers have come to expect flexibility and customization in every aspect of their lives. They want their experience to be exactly as they dream it. While many companies cannot handle personalization to meet this changing marketplace, we have dynamically altered our manufacturing process to address this demand and make dream boats happen. Only at Formula is it all about choice, individuality and personalization.

With FormulaFlex, all graphic colors offered are completely interchangeable in every Formula design, and colors swap on hullside graphics with ease. All Formula graphics are painted in-house using Axalta™ ChromaPremier® base coat and Imron® Elite Clear Coat utilizing the same techniques as professionally painted show cars. With the FormulaFlex program, each graphic can be fully personalized to each individual owner. Formula offers more than 25 graphic choices across four boat lines. Each Flagship color, stripe or accent color can be personalized with any combination of more than 30 colors in the Formula Axalta™ Paint Library. If a color other than those offers is desired, look no further than FormulaFlex MyWay. This program allows for virtually endless possibilities, matching any of the 1,341 solid colors in the Pantone Matching System® or any of the thousands of colors from the major worldwide automotive manufacturers.



FormulaFlex also allows you to mix and match upholstery base, accent and piping colors to your individual preference for a completely one-of-a-kind look. Formula doesn’t stop there. Offerings in the cabin are also interchangeable. With a wide range of cabin materials and surfaces, any cabin can be smartly personalized, from bedspread, pillow and drapery fabrics to cabinetry and Corian® offerings.

FormulaFlex MyWay gives additional options to discerning customers regarding their cockpit upholstery and cabin décor. Customers can work with Formula’s upholstery design specialist on custom renderings when selecting unique color combinations for their cockpit. Formula has an extensive library of vinyl colors for the customer to select from. MyWay in the cabin allows for approved material upgrades and additional cabin changes through working with MyWay specialists.


The FormulaFlex program now also lets the customer personalize electronics and helm layout. Customers can optimize their dash panel gauges and electronics layout according to their personal preferences. A dash panel specialist will generate a personalized layout for customer approval, which is then cut in-house on CNC routers. FormulaFlex MyWay allows for customers to request special electronics options not regularly offered by Formula, and the Formula electronics engineer works personally with the customer on approved upgrades specific to their boat

Custom designed formula in white View Larger
Custom designed formula in white
Custom designed cabin décor View Larger
Custom designed cabin décor
Custom designed formula in dark grey View Larger
Custom designed formula in dark grey
flex helm formula mercury boat View Larger
flex helm formula mercury boat
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