Privacy Policy

Porter, Inc. (d/b/a Formula Boats) and its affiliates appreciate your interest in our products and your visit to our web site

Porter, Inc. (d/b/a Formula Boats) and its affiliates respect your privacy and believe the best way to serve you on the Internet is with honesty, accountability and adherence to legal standards. We are sensitive to the issue of privacy and have structured our online activities to maximize your control over the disclosure of your own personally identifiable information. This Privacy Policy supplements our general Terms and Conditions, which we also urge you to read. By using our web site, you agree to be bound by the terms of this Privacy Policy. We may change this Privacy Policy at any time by posting revisions to the web site, and your continued use of the web site indicates your agreement to the revised terms. Accordingly, we urge you to frequently review this Privacy Policy, and, if you do not agree to the terms of this or any revised policy, please exit the web site immediately.

Privacy of Children

Formula Boats encourages parents and guardians to be aware of and participate in their children’s online activities. We strictly adhere to the Children’s Online Privacy Protection Act and will not knowingly register or otherwise collect personally identifiable information from any child under the age of 13 without the prior verifiable consent of that person’s parent or guardian.

What Information is Collected

When you place an order with Formula Boats, we ask for your name, billing address, shipping address, credit card number and expiration date and email address (“Personal Information”). Formula Boats may also collect aggregate information that is anonymous, such as your IP address (a number used to identify your computer when you are on the Internet) or the type of browser you are using (“Anonymous Information”). Formula Boats may transparently collect Anonymous Information through the use of “cookies” or by other means in order to administer and make improvements to the web site and collect demographic information useful in some way to Formula Boats and our business partners. It is always your decision whether to provide Personal Information, however, we may require this data to provide you with certain products or services.

What We Do With the Information You Provide

We use Personal Information only for the limited purposes of processing your orders and administering your account; for statistical purposes to improve the web site and related services provided to you; to administer the web site; to allow you to make a posting on the web site; to notify you of our or our business affiliates’ products, promotional events or special offers that may be of interest to you; to provide Internet security; and to meet legal requirements. Formula Boats may work with business partners who may perform functions on our behalf, such as fulfilling orders, providing promotional materials to our users, sending e-mail, managing data, processing credit card payments or providing customer service. They have access to your Personal Information only to the extent necessary to perform their functions and may not use it for any other purpose. Other than for the specific purposes set forth in this Privacy Policy, we will not disclose your Personal Information unless we obtain your prior consent or are legally compelled to do so. If you have questions about how your personal information is used, please contact us.

Your Opportunity to Opt-out of Advertising

In the event you do not wish to receive promotional email from Formula Boats, please click the “remove me from your list” link on the email we send you.


When you visit the web site, we or a third-party advertiser may store or recognize some information on your computer in the form of a “cookie” or similar file that can help us in many ways. For example, cookies allow us to tailor our site to better match your interests and preferences. With most Internet browsers or other software, you can erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions. If you reject cookies, functionality of the web site may be severely limited, and you may not be able to take advantage of many of the web site’s best features.


This site may contain links to other sites on the Internet that are owned and operated by third parties. Formula Boats is not responsible for the operation of or content located on or through any such site, including the collection or use of your Personal Information at third party sites.


Any unauthorized use of our web sites may result in criminal and/or civil prosecution. We have policies and procedures in place to protect the privacy and confidentiality of your information that we collect and maintain. All personal information is stored on our secured servers, behind a firewall at a data center with access to data strictly controlled.


If you have any concerns about privacy procedures at the Site or wish to access or modify your Personal Information, please contact us via our Formula Feedback page.

Learn More About Formula Boats

At Formula Boats, our goal is to provide our customers with an unparalleled boating experience. Learn more about our commitment to our values and mission, as well as our passion for the craftsmanship and technology that goes into each of our boats.